Today, Radiohead unexpectedly (which is what we expect from Radiohead) released their first video from their newest album, King of Limbs, one day earlier than scheduled and communicated by the band. So what does this mean? Not a whole lot other than if you followed the social buzz, it made maybe millions of fans’ Friday an exceptionally wonderful day—this fan included. So here’s to delivering early and making maybe not millions of people, but some people, like your clients, unexpectedly happy.
Aim for Friday. Who doesn’t like good news on a Friday?
Excerpt from the greatest radio station in the world, KEXP.org, website.
“Although The King Of Limbs was slated to be released tomorrow, Radiohead continues to defy expectations (even ones they’ve set themselves) by authorizing downloads of it a day early to those who pre-ordered the album. That means now! Run!
Here’s the brand new, elastic video for “Lotus Flower”:”