The Logical Framework tool or “LogFrame,” is a strategic project management planning tool and methodology that’s surprisingly simple, yet potentially highly effective. I say potentially because I only learned how to use this tool in Terry Schmidt’s workshop in Seattle this summer and have not tried it at the agency.
The digital advertising business moves fast. And planning rarely gets enough upfront attention. I imagine is true for most businesses running a hundreds of projects. Therefore, I feel project managers must adapt and find a way to plan more quickly. The LogFrame seems like an answer to planning strategically, which to me, really means honestly deciding what the problem is and write a plan to solve it.
It’s surprisingly simple because the logic is simple. You and your team ask each other “if” we do this “then” this is the desired outcome.
You think this way using four questions to guide your planning:
- What are we trying to accomplish and why?
- How will we measure success?
- What other conditions must exist?
- How do we get there?
Terry has a book, workbook, website, and blog.
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Hi John, thanks for your site and information about planning in general. your information on LFA is also benefiting which helps me with my work.
Wish you all the best
Regards
Sitai